SCRUM beyond software Research on functional areas methodology applications for greater business value
Scrum is an Agile approach to creating a new product. The product is often thought to be software, but it can be anything that has value for an individual or corporation, for example, a marketing campaign, conference, video podcast or even a car. Scrum is based on delivering the product in small pieces, which means that at any moment the owner knows where they are and has a working version of the product.
Nowadays, Scrum methodology is one of the most popular agile methodologies in IT project management, based on Agile principles. It is a methodology that gives the opportunity to solve complex problems and to adapt the product to the customer's requirements at any given time. Scrum enables efficient and innovative creation of the product, with the highest possible quality for the client, due to the iterative and incremental control process.
Even though Scrum is mostly known as a software development methodology, due to its clear value proposition, it this paper I will cover possible implementations of Scrum in other functional areas such as marketing, finance, sales or operations.