9 benefits of video marketing

The cliche phrase of "Picture speaks louder than words" had long ago become a well known fact, backed up by metrics, in terms of marketing results. While we got used to the use of pictures to grab attention, connect and get remembered, a video has been slowly entering the market, widely rejected by many as being connected to higher costs, complexity and low revenue. Well, if you keep thinking that way due to television commercials, Youtube competition (300 hours of video being uploaded per minute) or others, it's time to abandon the prejudice and get the most of video marketing. 

1. Intangible information - video helps transmit much more intangible information in 3 seconds that any text or picture: feelings, emotions... it is all possible to get in a glimpse of well done video. It is proven that video is more persuasive, since human brain needs emotional input in process of making decisions. 
2. People like video - do you know how much video your customers watch? 78% of internet users watch at least 1 video on Youtube per week, and Youtube itself has become the second largest search engine. Your B2B customers are there, too: 92% of them watch video on daily basis and 52% of executives watch work related videos weekly.
3. Boost SERP results - as video is searchable, you have more possibilities of getting to the top of Search Engine Result Page. 
4. Boost mobile - 50% of traffic to video comes from mobile now and ads that are 30 seconds or less have over 80% of completion rate. 
5. Extensive behavioural analytics - with advanced analytics you can know exactly when the user stopped watching and get the reasons behind certain behaviors. 
6. Conversions - according to Dell data, posting video on the site increases conversions by even 30%.
7. SEO - diversification of quality content is extremely important for SEO rankings, and having videos with optimized descriptions can help in getting on the top with selected keywords. Search engines love video as it brings engagement - one of principal user centered KPIs. 
8. Email marketing - video helps in click-through in email marketing by 200-300%. Make sure you let your users know that its short and well aligned with their needs. 
9. Cost-effective - good video doesn't have to be expensive. In a right stage of the buyers journey, it can be the best conversion hack you can use. 

Don't expect your video to have thousands of views. It will keep gaining impact even if it doesn't go "viral" - as long as you haven't made a mistake of designing it to do so, which is when it may become completely disconnected from your brand and have the opposite effect.