Natalia Bandach | Project Manager
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9 benefits of video marketing

1/30/2016

5 Comments

 
The cliche phrase of "Picture speaks louder than words" had long ago become a well known fact, backed up by metrics, in terms of marketing results. While we got used to the use of pictures to grab attention, connect and get remembered, a video has been slowly entering the market, widely rejected by many as being connected to higher costs, complexity and low revenue. Well, if you keep thinking that way due to television commercials, Youtube competition (300 hours of video being uploaded per minute) or others, it's time to abandon the prejudice and get the most of video marketing. 
Marketing Jokes
  1. Intangible information - video helps transmit much more intangible information in 3 seconds that any text or picture: feelings, emotions... it is all possible to get in a glimpse of well done video. It is proven that video is more persuasive, since human brain needs emotional input in process of making decisions. 
  2. People like video - do you know how much video your customers watch? 78% of internet users watch at least 1 video on Youtube per week, and Youtube itself has become the second largest search engine. Your B2B customers are there, too: 92% of them watch video on daily basis and 52% of executives watch work related videos weekly.
  3. Boost SERP results - as video is searchable, you have more possibilities of getting to the top of Search Engine Result Page. 
  4. Boost mobile - 50% of traffic to video comes from mobile now and ads that are 30 seconds or less have over 80% of completion rate. 
  5. Extensive behavioural analytics - with advanced analytics you can know exactly when the user stopped watching and get the reasons behind certain behaviors. 
  6. Conversions - according to Dell data, posting video on the site increases conversions by even 30%.
  7. SEO - diversification of quality content is extremely important for SEO rankings, and having videos with optimized descriptions can help in getting on the top with selected keywords. Search engines love video as it brings engagement - one of principal user centered KPIs. 
  8. Email marketing - video helps in click-through in email marketing by 200-300%. Make sure you let your users know that its short and well aligned with their needs. 
  9. Cost-effective - good video doesn't have to be expensive. In a right stage of the buyers journey, it can be the best conversion hack you can use. 
Picture
Don't expect your video to have thousands of views. It will keep gaining impact even if it doesn't go "viral" - as long as you haven't made a mistake of designing it to do so, which is when it may become completely disconnected from your brand and have the opposite effect. 
5 Comments
kate hansen link
10/4/2021 01:45:13 pm

I like how you said that you can transmit more intangible information with videos. My husband was telling me last night about how he has been thinking about trying video marketing for his work in a couple of weeks, and he wanted to learn more about the benefits first. I'll make sure to pass this information along to him so that he can know more about the advantages of video marketing!

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Thomas Clarence link
11/21/2022 12:15:42 pm

You made an interesting point when you explained that video marketing is more persuasive. If you are wanting to persuade customers through video, it seems like you would want to make sure that it is successful. Working with a video production company seems like the best way to get the most hits on your investment.

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Naresh link
11/28/2022 11:54:22 pm

Thanks for sharing informative article.

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Eli Richardson link
12/1/2022 10:50:43 am

It's interesting to know that people enjoy watching videos online very often in their week. My aunt wants to start a new advertising campaign for her project next month, and since she's not very tech-savvy, I think she'll benefit from reading your advice right now. I appreciate your insight on video marketing and why it's effective for today's population.

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Daisy James link
3/21/2023 03:26:28 pm

I like how you said that you will have more possibilities of getting on top of search engine results pages with a video! My brother was at my house a couple of nights ago, and he talked about how he wants to market his new company so he can reach more clients. I'll pass this information along to him so he can look into hiring a video marketing company.

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