Best businesses to think of in 2015

I like to have an eye on what's going on out there, where to be, what to be inspired by and even where to invest (although currently out of the investment field). Lately I'm doing research on most profitable businesses to be in and trends which are worth tracking. Obviously, we can look at those from many different points of view: it's not the same to start on your own (than the lean approach would probably be the best one) than have some millions out there to spend on trying and retrying. Whichever of the options is the closes to what brought you here, these are the main StartUp trends:

Virtual reality: Whenever it is Oculus or Microsoft's HoloLens, VR is definitely finally going mainstream. And with a reason: more and more popularity, hungry for innovation users and technology that finally enables incredible 3D experiences. 

Enterprise software: There a lot yet to be done in the field, but competition is huge. Since the top trend is to be people centred, there are new demands for collaboration and reachability. Companies want effectiveness and automation, employees want usability and low learning curve. Anything else to say? Sharing is caring.

Digital Health: Imagine not only having all your medical records in one place, but also to have systems and people all around the world helping you to get the best diagnose and connect to the best specialists and most effective medicine. Given its a reality and not a cheap sales pitch: How much would you pay for it? How much would pharmaceutical companies pay to be there and get the know how on how to build better products? 

Marketplaces: There is still tremendous innovation in marketplaces and lots to be done. To start simple and vertical: you can figure out how to improve the delivery in terms of user needs in different categories of Craigslist list. It is very interesting how some relatively common sense based principles are often the core of success of online marketplaces. That would be:

• Level playing field: the success of every single participant should depend only on his efforts and time spent on the platform. 
• Transparency: In prices, product details, affiliation and even margins. The more, the better. 
• Efficient structure: Make it possible for people to earn a living through the platform. Success guaranteed.
• Safety and security: There is no efficient marketplace without trust. Also, learning how to manage crisis of reputation upfront might be very helpful.

Online videos: whether you want to start small or have a huge budget to kick off, making videos is something that can bring you quite a revenue. Take into account that in Youtube you are competing with 100 videos uploaded per minute, but companies need variety of content in order to boost their SEO strategy and this is where your sales pitch may start. Add a bit of benchmarking and creativity and voilá.

Crowdfunding: social media are getting more traction day by day and we get easy access to the crowd. You can base the project on rewards (mostly pre sales of the product) or equity (shares). There is a lot going on when thinking on building a platform for crowdfunding and the role of reputation and trust is huge, which is why it is not an easy task considering the amount of existent ones. Yet, if you are interested, should definitely have a look at the following ones: Indiegogo, Kickstarter, RocketHub, SeedInvest, Crowdfunder, CrowdRise, Appbackr, Quirky and Invested.in.